In an unprecedented turn of events that could have been ripped straight from the pages of a sci-fi novel, tech titan Elon Musk, the mercurial mastermind behind SpaceX and Tesla, has filed a billion-dollar lawsuit against daytime talk show, The View, and its seasoned co-host, Whoopi Goldberg. It seems that Musk, the man who has his sights set on colonizing Mars and revolutionizing the auto industry, has now turned his attention to the arena of broadcast television.

Musk, known for his dramatic flair, announced the lawsuit in his typical style, via Twitter: “Just sued The View and Whoopi for a cool billion. They’ve defamed the Musk name. This aggression will not stand! #MuskVsTheView.” In an accompanying gif, a cartoon Musk was seen launching a Tesla into a TV screen displaying The View logo.

The root of this legal kerfuffle lies in a recent episode of The View, during which the hosts engaged in a spirited discussion about Musk’s latest venture. Whoopi Goldberg, renowned for her no-holds-barred commentary, had some particularly spicy comments about Musk’s business practices and personal character.